Magomedova, Madina Z.
Kavkaz Forum. 2022. Issue 10.

Abstract:
The article deals with the problems of the influence of the achievements of
information technologies on the identification of a person in the modern world.
The degree of influence of technology has led to the diversification of personal
identity, which combines both traditional forms and new opportunities for
positioning oneself in the virtual space of the Internet. The author notes that the
impact of technology on human life is not the prerogative of the modern world,
they have always been present in the social space of people. It’s just that in the
traditional, industrial and information societies, the technologies themselves
have changed, and the degree of their influence on humans has increased.
Modern man can no longer imagine his existence without the achievements of
scientific and technological progress. The attitude of a person in the world of new
technological reality has changed. A person identifies himself to a lesser extent
with ethnic, religious, civil communities, the boundaries of identity are blurred,
deprived of clearly defined contours. Global digitalization has changed modern
man, and in order to understand the role of technology in the formation and
transformation of identity, it is necessary to realize the emotional dependence
of the younger generation on technical innovations. The development of high
technologies has led to a paradoxical situation: instead of freeing a person,
freeing up space for development, they, on the contrary, enslave, limit and
stupefy. The author notes that identity acquires such characteristics as diversity,
fragmentation, variability, contextuality, uncertainty and simulation. Identity
is being transformed along with the changes taking place in the modern world,
identification criteria are expanding, some of which are irretrievably lost, while
maintaining the individuality of each person requires a certain stability, basic
forms of identity that fix a person’s position in the new socio-cultural reality.

Keywords: human, identity, identification, diversification, information society, technologies

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